![]() Fluidity is a spectrum that ranges in a very vast way, and we share that part of the picture. Noto said, “Fluidity is more than unisex. Since the company’s founding in 2016, there has been an increase in skin-care brands that position themselves as unisex, inviting all genders to use their products. In other words, we walk our talk in a holistic, from the core out, sort of way.” “We also include multiuse colors and highlighters that we express and share on all identities. NOTO Botanics products are Vegan & Cruelty-free - NOTO celebrates the authentic and diverse layers of what self expression and beauty can mean. “I’ve chosen ingredients that work in ways that benefit everyone, as well as choices in the scent of herbs that feel open to all,” she explained. She also believes that “almost all skin care is fluid,” but her line is unique in its story and brand identity. I think having this store will expand my time with my company even more, not only because it is so beautiful and I always want to be hanging out in there, but because our main office is also in the back of the store, which is where you’ll find me, every day.” Thankfully my agent is OK with this and understands that I have Noto as my main role. “I still do makeup, but more rarely and more selectively,” she said. Gloria Noto launched her namesake cosmetics line while operating her publication, The Work Magazine, which she halted to focus on Noto, and her makeup career, which she slowed also to focus on the line. ![]() J Hannah, Suited Magazine, United Other Incense, Rose La Jaguara and Zizi Botanicals Adaptagen Powders. Noto Botanics is available in more than 230 stores and Noto is setting her sights on Europe, the U.K. Noto will also host monthly residences, pop-ups and workshops and offer ceramics. Riffing off the smell of Palo Santo, the Argan-based oil boasts undertones of smoke, wood and earth while notes of cardamom and bergamot ground the oil in its soothing dimension. Noto Botanics founder Gloria Noto Kaci Tomita The Rooted Oil is your moisturizing and calming must-have for your skin and hair.
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