![]() “In every interview Rashida does, she points to Nicolle as the future,” said an MSNBC insider. show on a temporary basis had Maddow left the network in August. “The question is what do they do with primetime? It’s going to be a test for Rashida,” the source said.Īccording to a source, Jones had earmarked Nicolle Wallace, who currently hosts “Deadline White House” and fills in as a political anchor, to take Maddow’s 9 p.m. ![]() Meanwhile, Maddow’s new contract, which has her stepping away from her daily show within the year, does put Jones in a tough spot. “Weekends are not a winner for CNN, either. “People have never watched on the weekend except for ‘Lockup,’” the source said. Jones has also recently directed the network to put in “a lot of energy on weekend breaking news, which seems like a loser,” the source added. Jones also touted strong ratings on MSNBC’s “Morning Joe,” thanks to its news coverage of the hearings on the Capitol riots. The source cited an all-staff Zoom call last week, in which Jones pointed to examples where MSNBC beat CNN in the ratings on big news events. During the call, Jones said, “We are meeting our competitors where they are in hard news,” according to a source. “We need to embrace our brand on primetime or we are going to lose big-time,” one employee said.Ĭesar Conde grabbed the role of chairman of the NBCUniversal News Group in May 2020, and has been described as more of a “corporate” boss than a creative one by insiders at MSNBC. Most alarming to some, Jones appears to be re-examining the mission of MSNBC, signaling she wants to battle CNN on breaking news rather than focus on its “personality-driven, opinion programming with big stars,” a source said. Insiders described Jones, who succeeded longtime MSNBC president Phil Griffin in February, as “buttoned-up,” “young” and “lacking a creative vision” for the network, which is known for news analysis from talking heads like Maddow, Lawrence O’Donnell and Brian Williams. “She isn’t creative - and that concerns me.” “Rashida has a lot of good qualities, but I don’t think she is someone who corrals big talent,” said an MSNBC insider. Network insiders told The Post they worried that the hard-news-focused Jones doesn’t have the contacts or the drive needed to find someone to replace Maddow - and fill out the rest of MSNBC’s schedule. Still, that leaves the big question of who will fill Maddow’s shoes. Rachel Maddow recently renegotiated an expansive contract that will see her eventually step away from her primetime show. It will let her develop projects across the network and also allow her to step aside from hosting her 9 p.m. Maddow ended up inking a broader deal that was worth a whopping $30 million a year through 2024, according to the Daily Beast, which cited anonymous sources. “She doesn’t really get what primetime does.” MSNBC president Rashida Jones is tasked with reconfiguring the network’s primetime lineup once Maddow steps aside. “Rashida’s love is in hard news,” an insider said, pointing to the exec’s past roles guiding MSNBC’s daytime news coverage and NBC News’ coverage. The issue burst into the open last month when news leaked that Rachel Maddow, the network’s star, had been negotiating a new contract and had threatened to leave. That makes some employees nervous that MSNBC isn’t adequately focused on shoring up its primetime lineup of opinion-focused shows that draw in the most loyal viewers. ![]() Staffers say recent meetings with Jones and her boss, NBCUniversal news chief Cesar Conde, have focused on hard news - with the execs boasting of ratings wins over CNN on breaking stories, such as this summer’s congressional hearings on the Jan. MSNBC staffers are panicking over the direction of the left-leaning news network under newly minted President Rashida Jones, fearing that she’s gearing up for a costly and potentially disastrous battle with CNN, The Post has learned. MSNBC’s Rachel Maddow tops Laura Ingraham in ratings Hannity still kingĮlon Musk slams MSNBC anchor in spat over Hunter Biden tweetĬNN ratings tank in first weeks under new boss Chris Licht CNN boss wants to poach MSNBC’s Joe Scarborough, Mika Brzezinski: report
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