Let's take a closer look at those elements. This kind of selling is common among certain businesses and suits some specific situations. You need some degree of knowledge of a prospect's industry, the unique challenges they face, what similar customers have gone through, and their overall goals to diagnose and present solutions for their problems. In some cases, selling a product for the sake of selling a product can be fairly surface level. It also takes critical thought and a firm grasp on a prospect's general circumstances. Solution selling is one of the best ways salespeople can sell with empathy. Read the full article about the impact of solutions journalism by Lita Tirak at Medium.Solution selling is a sales methodology where a salesperson holistically considers a prospect's needs, so they can recommend specific products or services that will best accommodate their individual problems and concerns. We soon realized its value could reach far beyond journalism and have practical applications in helping advance social innovation and in showing students and professors how the insights of solutions journalism can inform social change. Before we launched, we originally designed the Story Tracker for journalists. In 2016, SJN significantly expanded the collection of stories, launching a database of a thousand solutions stories as a teaching and reporting tool. Two years after the founding of SJN, the Story Tracker consisted of a list of great examples of solutions stories, produced from the journalists and newsrooms we trained. It also reflects the mission of the Solutions Journalism Network, founded in 2013 to train journalists and newsrooms everywhere to incorporate this approach into their reporting. This broad range of perspectives informs the breadth and depth of stories and enriches the database. The Story Tracker includes the work of print, digital, visual and broadcast reporters who have applied a solutions journalism approach across the United States, in rural and urban areas, red, blue and purple states, and internationally, in Africa, Asia, Europe and Latin America. It represents the labor of over 5,000 journalists spanning more than half a dozen years, reporting on innovative ideas for building a better world. The Story Tracker is a centralized, curated repository of solutions journalism - rigorous reporting on responses to social problems. It’s a database called the Solutions Story Tracker®, and it’s just surpassed 10,000 stories. ![]() Through the fog of seemingly endless bad news, couldn’t we all use some inspiration? Better yet, some real, tangible evidence that positive change is actually happening right now, in our own communities and around the world? There’s a site for that. Read more about the impact of solutions journalism in drawing attention towards larger community issues. ![]()
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